Direct marketing is defined in section 122(5) of the Data Protection Act 2018 ('the Act') as: "the communication (by whatever means) of advertising or marketing material which is directed to ...

Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...

to name only a few. If you're like the vast majority of online businesses that don't have hundreds of millions of dollars to spend on brand- and image-based advertising, you should be using, if you're ...

This module asks you to think about the properties of various direct and digital media and how they are used, and how they can be applied correctly and effectively in modern marketing. Students on ...

A marketing effort that uses a mail service to deliver a promotional printed piece to your target audience Direct mail encompasses a wide variety of marketing materials, including brochures ...

A new detail for the Nintendo Switch 2 has emerged online today, thanks to a close-eye fan who watched the Direct ...

Paysafe also announced preliminary Q4 and full-year 2024 results, as well as a full-year 2025 outlook.For 2025, PSFE expects revenue growth of 6.5%-8.0% (up from 6% growth in 2024), and adjusted ...

Senior marketers say audience targeting is both the top benefit of direct mail marketing and the top challenge they face with the channel, according to recent research from SeQuel Response. The 2024 ...

On March 10, 2025, the Belgian Data Protection Authority (BDPA) updated its 2020 guidance on the processing of personal data for direct ...