In direct mail, lists are often rented from a list source for one-time use. When multiple lists are rented, a technique known as merge/purge is used to eliminate duplications.

When you decide to promote your small business through direct mail, you have two choices: Rent a list or build your own. A rented list can only be used once, and can be expensive. If you build ...

For Direct Mail, quantification is based on 90% of the total quantity mailed. The standard 3-drop-over-6-week or 3-drop-over-9-week campaign is considered multi-drop.

As businesses adapt to consumer shopping habits in the post-pandemic world, it's important to evolve your direct mail marketing strategy to stay relevant and ensure your direct mail list converts ...

LIST SELLERS AND SERVICERS. Direct mail is an industry of $52.2 billion in sales, it is populated by a large number of list sellers. The base of the pyramid is represented by list owners who may ...

A direct mail expert explains exactly what types of mailing lists are out there and how to choose the best ones. IE 11 is not supported. For an optimal experience visit our site on another browser.

One of the leading direct mail and printing companies made an addition to its list of products it offers PASADENA, CA / ACCESSWIRE / June 17, 2015 / Representatives with iti Direct Mail announced ...

Traditional direct response mailing lists are sent via postal mail, but more and more of these lists are being used as electronic emai. Chron Logo Hearst Newspapers Logo. Skip to main content.

Many readers ofThe Newsfaxed their direct mail letters to me after my article ran in the Oct. 23 issue (“The Do’s and Don’ts of Direct Mail Marketing”). I created some new letters for these readers, ...