A form of direct mail in which an advertiser sends a letter to a potential customer Whether you send it out solo or as part of a direct-mail package, a sales letter can be one of your most ...

How do you start a letter? When should you present your offer? How long should the letter be? I've been writing successful direct mail, including sales letters, for many years. And I've learned that ...

newsletters and sales letters. Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients. What's the advantage?