A form of direct mail in which an advertiser sends a letter to a potential customer Whether you send it out solo or as part of a direct-mail package, a sales letter can be one of your most ...

direct way to generate sales leads and orders. But for many businesspeople, they present a daunting writing challenge and a host of questions to consider. How do you start a letter? When should you ...

newsletters and sales letters. Major corporations know that direct-mail advertising is one of the most effective and profitable ways to reach out to new and existing clients. What's the advantage?

Don’t underestimate the power of having a physical letter or flier in your hand, says Nicola Davis of Indicia Worldwide.