Yet, when fueled with the right data, a powerful, usually underestimated tool continues to deliver exceptional results: ...

The following sets of stats, facts, and tips support the wisdom of integrating direct mail into email marketing campaigns. The also provide some best-of-breed guidelines for effective ways to doing so ...

The beauty of modern-day marketing is that it’s not about choosing just one channel. Direct mail and digital are partners in persuasion.

To create an effective direct-mail campaign, start by getting your name on as many mailing lists as possible. Junk mail isn't junk when you're trying to learn about direct mail. Obtain free ...

One of the main reasons direct mail campaigns fail is the lack of clear goals. Before launching your next campaign, take the time to define your objectives. Many businesses skip this step because ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

How are marketers supposed to cut through the digital marketing clutter when email response rates hover around 1%? All it might take is an offline nudge with the help ...

Personalized direct mail campaigns provide a targeted and effective way to build recognition, foster trust, and stay top-of-mind with potential buyers and sellers.