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IMC uses both traditional communication tools (e.g. media advertising, public relations, direct marketing, etc.) along with emerging digital communication tools to create a rich and seamless consumer ...

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If you're a marketing professional, writer or creative looking to upgrade your digital storytelling skills, the Master's Certificate in Content Marketing may be the right program for you. In this 12 ...

The SLU certificate lies at the intersection of using data to make informed decisions about consumers and marketing in a digital space. This understanding is essential for businesses to more ...

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digital media, and marketing analytics and research. Although master's degrees in marketing are widely available, many students elect to earn an online graduate certificate in marketing instead.

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The Department of Marketing covers the areas of new product innovation, brand management, pricing and promotions, advertising, consumer behavior, marketing research and analytics, digital marketing ..