More than half of digital display ad impressions are not actually seen by consumers, according to a recent report from Google. The study, based on an analysis of July and October 2014 data from Google ...

A 26ft (8m) advertising display described as "harmful to the townscape" has been blocked by a council. The digital billboard ...

The need for addressability has been a rallying cry among advertisers for the past five years, as they search for targeting ...

Advertisers looking to boost the effectiveness of their digital display ads should be focusing on in-content units, nontraditional placements, contextually relevant creative, and above-the-fold ...

Video is going to skyrocket in terms of overall percentage of total web traffic. Meanwhile, general pageviews and impressions ...

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Plans to install a large digital advertising board in a residential area in Portslade near Brighton have been rejected by the council ...

Plans for a large digital advertising screen at part of The Bridges shopping centre in Sunderland have been submitted to city ...

Vice Media is teaming up with digital advertising firm Teads to deliver both video and viewable display advertising across its media brands. The publisher will look to use the Teads platform to scale ...

The Chicago Reader advertising opportunities include print, digital display on ChicagoReader.com, e-mail, social, podcast, branded content, promotions and contests, events, and even programmatic ...