In contrast to global trends, India’s print advertising has been exhibiting a resurgence. According to a TAM report, the ad space per publication grew by 5% in the first half of 2024 as compared to ...
Print media has long been bracing for the impact of the digital age, much before Covid-19 arrived on the scene. In turn, this disruption might be a positive for the digital media industry ...
In an age of digital media, with the likes of Spotify and Apple Music dominating the music distribution industry by giving users free access to almost all music out there, physical media is dying out.