Here are seven common market segmentation mistakes to avoid. Basing decisions on data that contains duplicates, data that's outdated, or data that's not normalized makes for inaccurate segmentation.

As well as in practice much has been written about the place and role of market segmentation. Admap regularly carries features on segmentation and a special feature in Admap in June 1998, contained ...

Here you select a number of segments and appeal to them with different products. This approach allows you to diversify your risk since if one segment becomse unattractive, you can continue to make ...