Found Denim designers Lana Cretz and Sara Watson set out to “destroy” jeans last night ... The duo worked behind sewing machines and a table full of gadgets that looked like medieval torture ...

Chiara believes that the washing machine agitates the denim, causing the fibers to swell and bloom, which shrinks the jeans. Additionally, heat destroys the overall quality of denim, which means ...

Levi Strauss CEO Chip Bergh has some unusual style advice for 501 fans: Step away from the washing machine. The denim honcho shared the words of wisdom this week at Fortune’s Brainstorm Green ...