Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

We all agree we need a strategy for marketing technology. So why can't we agree on a definition? When you search the web for definitions of “strategy,” they all sound reasonable ...

If asked to define strategy, most executives would probably come up with something like this: Strategy involves discovering and targeting attractive markets and then crafting positions that ...

At first, traditional financial planning during the 1950s was the dominant definition and use for strategy. By the 1990s, wealth was accumulated and asset management became increasingly more ...

A robust strategy starts with answering four critical questions: • Where are we competing? Define your audience, their needs and the price point you’re targeting. It’s not about serving ...

When creating a business plan, many marketers miss the opportunity to clearly define their strategy. A well-defined strategy is vital for a team to understand what needs to be done and which areas ...