McDonald's has aired too many advertisements to count. It stands to reason some wouldn't hit their mark. That includes this ...

A Filet-O-Fish advertisement ... of advertisements for the sandwich, but one character in particular, remains somewhat elusive—Paul barely recalls the campaign. A cartoon by the name of Phil ...

Last year, "The Little Black Book" for Lenten devotions for 2011 mentioned the history of McDonald's Filet-O-Fish sandwich with the following passage: ...