It was the spark that ignited a racing dynasty that put Datsun first on the podium and then on the map for U.S. customers as a performance brand. This story originally appeared in Volume 27 of ...

So he went racing, first in Datsun 510s, then in 240Zs, then in 300ZXs. Almost immediately, it worked. Sales increased tenfold, to 2,000 a year. Race on Sunday, sell on Monday really worked for him.