This course offers step-by-step guidance and hands-on experience in designing and implementing a real-world data mining project. Understand the foundations of probability and its relationship to ...

The ability to accurately measure the incremental impact of all marketing and non-marketing activities is crucial for informed decision making. Marketing Mix Modeling (MMM), a decades-old technique, ...

“The degree’s innovative performance-based admissions pathway is a significant step in helping more students build sought-after data science skills,” Chief Content Officer, Coursera Betty Vandenbosch ...