The plan was to give emoji reactions such as “love” and “angry” five times the weight of a traditional “like” in Facebook’s secret formula, according to an internal company document.

It’s a banner day to be an emoji. Monday marks the tenth annual World Emoji Day 🗺️🤩📆, and there’s never been a better time to be a cute and ... laugh-crying face) and by far and ...

Five years ago, Facebook gave its users five new ways to react to a post in their news feed beyond the iconic “like” thumbs-up: “love,” “haha,” “wow,” “sad” and “angry.” ...