Customer segmentation will help you learn about customers more deeply, so you can know how to market and sell your products, which customers to invest in and how to improve your marketing techniques.

A marketing campaign that tries to speak to your customers equally will likely miss the mark. That’s where customer segmentation comes in. Customer segmentation involves dividing your customer ...

How a Time-Tested Segmentation Strategy Can Maximize Your DTC Potential By Alex Caffarini In an April 28 article, I discussed ...

For marketing and customer experience research ... However, it does seem customer segmentation is at a turning point. Further hindering data-driven segmentation is the need to protect customer ...

One message will not appeal to everyone, but businesses can’t personalize marketing campaigns for each customer. Instead, marketers group their customers into segments. Customer segmentation ...

Data-driven customer segmentation allows you to analyze if there are several distinct groups in your addressable market and what they are. Customer-centricity is the process of continuously ...

In the dynamic world of marketing, understanding your customers and tailoring your strategies accordingly is the cornerstone to achieving success. Traditional approaches to customer segmentation ...

The digital transformation of business has finally given enterprises the power to deliver on the potential of B2B customer segmentation. While most of us associate the digital leap to subscription ...

It can be crucial to their sales and financial success. Market segmentation starts with categorizing potential customers into distinct groups based on shared characteristics such as demographics ...

In this post, we’ll discuss four types of customer segmentation that can help you achieve your marketing goals. Before we talk about the most effective types of customer segmentation ...