The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

From hyperpersonalized customer experiences to predictive analytics and real-time ad optimization, AI is transforming how ...

2. Defining a market segment by instinct—without backing it up with data Although segmenting on the basis of customer profiles or personas constructed on assumptions is a good starting point, ...

In essence there is no single unified purpose behind market segmentation. The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer ...

Market segmentation is widely practiced by marketing and research professionals in most industries. Most market research companies boast market segmentation as part of their ad hoc services and there ...

Understanding customer behavior is crucial for companies with Software as a Service (SaaS). Developing customized and successful marketing strategies relies on behavioral segmentation techniques, ...

Introduction to Mail Marketing Mail marketing remains one of the most effective digital marketing strategies, offering ...

NEW YORK - Destination XL Group, Inc (NASDAQ: DXLG), a leading specialty retailer of men's Big + Tall apparel with a market capitalization of $148 million, has announced the expansion of its ...