"Companies regularly collect customer-satisfaction measures ... they're thinking about the larger strategic questions they have." Big survey companies don't just dump a giant Excel spreadsheet ...

As per HubSpot’s State of Marketing report, customer satisfaction- which ... right buttons and asking the right questions?) The customer feedback survey industry today is also guilty of ...

Providers who understand their customers’ expectations and experiences are better positioned to target needs and implement initiatives that will increase overall customer satisfaction, efficiency ...

Utilities that understand their attitudes, behaviors and preferences are better able to target performance improvement initiatives that can increase overall customer satisfaction and garner support ...

The American Customer Satisfaction Index is the gold standard for measuring customer satisfaction across dozens of categories ...