Despite sharing similar high-level objectives, including customer acquisition, brand loyalty and business growth, product marketing and conventional marketing roles contrast significantly in their ...

Experiential marketing is taking an event or a campaign, and creating an immersive and interactive experience out of it. It ...

Tapping marketing agencies and consultants to conduct audits can help bring a fresh perspective and objectivity to the ...

Accordingly, we no longer talk at customers; we talk with them. This new normal is changing not just how companies market but also how they bring new products to market. At CMG Partners, for our ...

In today's digital age, simply having an online store isn't enough. Understanding how to market products effectively is the ...

Prior research in marketing and other disciplines has provided a rich framework for understanding the nature of products in general. Much of this research focuses on a customer-oriented definition of ...

Whether an invention or an innovation, a successful product starts with a good design that meets the needs and wants of customers. When designing a product, a business will usually consider three ...

Advertising can bring customers once, but repeat purchases come from a great product experience. AI is transforming marketing by automating customer interactions through chatbots and virtual ...

You can't say I just do the advertising bit.” The chief product and marketing officer for the UK’s largest energy supplier ...

Locobuzz, a leading unified customer experience (CX) platform, has launched its proprietary AI-powered product to help the ...