Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

In essence there is no single unified purpose behind market segmentation. The objective of segmenting a market differs from study to study and from client to client. For example: To develop a customer ...

2. Defining a market segment by instinct—without backing it up with data Although segmenting on the basis of customer profiles or personas constructed on assumptions is a good starting point, ...

The starting point for those studies is your customer-segmentation model. After you decide which approach to use to measure migration, the process is a virtuous circle of analyze, segment, campaign, ...

Introduction E-commerce marketing has undergone a rapid transformation over the past decade, driven by technological ...

The director of marketing in a large company is confronted by some of the most difficult problems in the history of U.S. industry. To assist him, the information revolution of the past decade puts ...

The US Customer Data Platform Market is expected to reach USD 6.4 billion in 2028 from USD 1.9 billion in 2024, at a CAGR of ...