Ultimately, when a brand becomes ingrained in a customer’s daily habits, the loyalty program is at its most robust, which propels a virtuous and optimized cycle of customer engagement. Editorial ...

A CRM cycle is essential for businesses looking to effectively manage their customer relationships and drive growth. This process involves progressing through various stages to achieve success.

Brands that want to build and sustain customer lifetime value are putting personalization, AI and value-driven loyalty programs at the center. They use strategies that reflect both transactional and ...

With a cutting-edge platform that connects customer value delivery tactics (promotions, loyalty, incentives, rebates, etc.), Brandmovers’ clients gain true 360-degree insights and strategies that ...

I think about the employee life cycle just as I do a customer life cycle. By the way, I’m dating myself here, Bob, but when I was in college, we learned about the innovation adoption curve—the ...

65% of a company’s business comes from existing customers, it costs 5X more to acquire a new customer than it does to retain a returning one, and more brand loyalty statistics.

Quality. Convenience. Service. All are completely within your control as a brand, and all are foundational building blocks of customer satisfaction and loyalty. Earning loyalty through personalization ...

A view of the teahouse interior. Photo: Daniel Seung Lee, Courtesy Capital One. As someone who has worked with financial services brands for nearly 20 years, I’ve observed how difficult it can ...

Building customer loyalty is hard enough in any business, but in cannabis, it can feel almost impossible. ... For brands, this creates a vicious cycle of having to constantly compete on price.

The loyalty paradox. For decades, brands have cultivated customer devotion not just by selling products, but by standing for something. Millions of consumers proudly wear their favorite sneaker ...

Impact on customer loyalty. Experiential event marketing emphasizes forging potent emotional connections with customers. It’s about orchestrating events that transcend typical product or service ...