In the world of B2B, customer journey maps have an additional level of complexity because organizations are often selling to a team rather than a single person. Therefore, when building a journey map, ...

Introduction to customer journey maps. Delivering an exceptional customer experience is priority number one for companies hoping to succeed and grow in today’s competitive environment. More than ...

Traditionally we might think of that interaction as a singular “recruitment phase.” If we use the journey mapping model, we break it out into multiple phases. This is how we make a usable customer ...