While Gen Z does not yet have the buying power they are poised to gain, their expectations and preferences are already having ...

Let’s tune-in to “The Art of building AI/ML products” masterclasses and tech leadership podcast series at Generative product ...

When products deliver exceptional value and stand out in the market, they naturally create brand affinity without extensive ...

In today’s competitive market, customer experience (CX) is the defining factor between business success and failure. A great product or service is not enough—customers expect personalized, seamless, ...

The rise of AI-first search platforms is transforming the B2B landscape, offering a fundamentally different approach to ...

Shark Tank investor Lori Greiner, in a recent post on her social media, spoke about the perils of 'marketing myopia.

Formerra+™ delivers a faster, smarter, and more seamless way to do business with enhanced product search, intuitive navigation, and powerful management tools.

A new FICO survey finds that 88% of bank customer respondents report that customer experience is as important or more important than its products and services. 33% of respondents have only changed ...

Praval Singh highlights Zoho’s shift from traditional advertising to a customer-driven marketing approach, prioritising ...

Acko General Insurance CEO Animesh Das emphasises that customer experience should be integral to every business aspect, from ...