By teaming up with established payment technology partners, businesses foster dynamic relationships that create a virtuous ...

An additional advantage of AI in customer engagement is predictive analytics. By analyzing past behaviors, businesses can forecast future customer preferences and needs. For example, retailers ...

This complex landscape requires multiple touchpoints between various pharma field roles and customer office roles and a new approach to the traditional frequency-based pharma communications.

That customer engagement strategy is likely to be a hybrid model in the future, with reps engaging with HCPs both face to face and remotely, informed by circumstance and HCP channel preference ...