So why the disconnect in how we engage with them? The crucial first step is to understand that the B2B customer isn’t the relic of the past that our marketing methods seem to suggest.

Learn More As a B2B marketer, I love comparing B2B and B2C customer experiences – even if it does give me a little bit of B2B marketer shame. I’m always jealous of the personalized content ...

And most customers who suffer a bad customer experience spread negative word-of-mouth. Recent research* conducted by B2B International found that only 14% of large B2B organizations are truly customer ...

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. B2B marketing leaders play a ...

While B2B transactions involve businesses, it’s essential to remember that behind every interaction are individuals with unique needs and goals. Applying B2C-level customer experience strategies ...

The power of elevated B2B content lies in usefulness and relevancy ... including increasing the relevance of their brand and the quality of their customer experience. Agencies will evolve ...

Developing stronger customer insight will be critical for B2B marketing leaders over the next three years, according to new research from Marketing Week. The exclusive State of B2B Marketing survey – ...

WARC Advisory in partnership with The B2B Institute, LinkedIn’s marketing think tank, and strategy expert Roger Martin published ‘Making a promise to the business customer: Why Customer Promise ...

360-degree customer view offers whitepapers and reports to help companies deliver excellent ... We’ve just launched our 2025 US Agencies Benchmarking Report and we are analyzing the top 10 US B2B ...

Why Customer Promise Campaigns are even more effective in B2B than B2C, this new white paper will help business-to-business (B2B) marketers understand why placing a clear customer promise at the ...

This, however, is starting to change – and rightly so. Managing customer vulnerability in a business-to-business (B2B) ...