As you build a corporate branding strategy that reflects your brand identity, remember to keep it consistent across all channels and touchpoints. This ensures that your audience receives a unified ...

Customer loyalty offers a far more cost-effective approach. By adopting smarter strategies to re-engage dormant customers, brands can foster loyalty and long-term growth without relying on more ...

Emphasizing action, this program teaches a market-tested framework that has delivered sustained double-digit growth in revenues and margins for major global brands. You’ll leave with a business growth ...

MicroStrategy (MSTR) has changed its name to Strategy in a move to simplify its brand and reflect the focus of the company, it announced Wednesday. Strategy’s new logo includes the famous Bitcoin “B”, ...

The company, co-founded and chaired by Michael Saylor, now owns more than $45 billion worth of bitcoins. Strategy described ...

Michael Saylor's MicroStrategy (MSTR) rebranded to Strategy, with visuals pointing to a Bitcoin-centric company.

The largest corporate holder of Bitcoin (BTC) is trying a new name as reports of a year of losses begin to surface.