Some people believe that squeezing a lime into a Corona beer is a time-honored Mexican custom that came about to enhance the beer's taste. Others maintain that the ritual derives from an ancient ...

The much loved Corona beer brand has ranked two Croatian beaches as being among the most beautiful in the world.

JOHANNESBURG, Feb 21 (Reuters) - "Paradise is best served with lime," states one of the taglines in Anheuser-Busch InBev's (ABI.BR), opens new tab advertisement for its premium Corona beer ...

Refreshing beer and a tropical beach paradise are a natural match, which is why Corona (the global brand, not the American one), has developed their own island in the Caribbean. Corona Island is ...

STORY: According to one of the advertising slogans for Corona beer, "paradise is best served with lime". But in South Africa, that's posed a problem. They don't have enough of the citrus fruit.

This idea demonstrates the transformative and creative power of strategic planning on branding, business, and societal impact. Corona strategically prioritized lime harvest, addressing business ...