The world's oldest logos have all retained some core visual element ... Not surprisingly, the original intent behind a company's icon may be mysterious to many consumers. In some cases, this ...

The companies have had no reason to change ... was used to make stenciling the image on packages easy. Although the logos all retained at least one core visual element, like Goodyear’s winged ...

The world’s oldest logos have all retained some core visual element ... the original intent behind a company’s icon may be mysterious to many consumers. In some cases, this is due to the ...

Click here to see the oldest company logos The 10 oldest corporate ... the image on packages easy. Although the logos all retained at least one core visual element, like Goodyear’s winged ...

Soon after, the company adopted its world-famous logo, featuring an elaborate cursive script and two looping capitalized Cs. Since then, the Coca-Cola Co. has made few tweaks to its core logo, ...

It is a wonder how many management teams fail to exploit, or even perceive, the full potential of the basic businesses they are in. Company after company prematurely abandons its core in the ...