WWE has filed a new trademark application for its old "scratch" logo (the one shown above) with the United States Patent and Trademark Office. 26.17.13 - Letters or words underlined and/or ...

It's the first logo change for WWE since 2002, when the company got rid of the "F" on the scratch logo and rebranded itself as World Wrestling Entertainment. This is the first logo to not feature ...

All WWF "scratch" logos and references to the initials had to be blurred or edited out. This directive has now changed, at least in part. In regards to the former "scratch" logo appearing ...