Ahead of the launch of his first signature sneaker in 2025, Converse is introducing its logo for Shai Gilgeous-Alexander. The budding superstar hand-drew the mark himself, and the mirrored no.

Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.

They received that courtesy of Converse and Gilgeous-Alexander last night. Plastering the opponent's logo all over the home team's city is a great way to stir up new beef and drive up hype for his ...