Ahead of the launch of his first signature sneaker in 2025, Converse is introducing its logo for Shai Gilgeous-Alexander. The budding superstar hand-drew the mark himself, and the mirrored no.

After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings. It was easily one of the best marketing moves of the NBA season so far. Similar to a Batman signal ...

Boston-based sneaker sponsor Converse projected the guard's signature Converse logo onto buildings across Bean Town like the bat signal—including the TD Garden, home of the Celtics.