It also discusses some of the issues surrounding segmentation. Segmentation identifies groups of individuals sharing the same category needs, so that brands can be designed to meet them and marketing ...

Bucklin, Randolph E., Sunil Gupta, and S. Siddarth. "Determining Segmentation in Sales Response Across Consumer Purchase Behaviors." Journal of Marketing Research (JMR) 35, no. 2 (May 1998): 189–197.

1994). Socioeconomic market segmentation focus on the consumer's physical attribute such as age, sex, income, education, occupation and so on. Geographic market segmentation emphasizes the place that ...

Having worked on initiatives that have streamlined operations and enhanced decision-making, Manoj is now channeling his skills into revolutionizing marketing analytics. The consumer segmentation ...