The development of a comprehensive communication strategy and plan is most effective when it adheres to proven principles and is designed to proactively address key stakeholders and their concerns.

Examine the theory and practice of strategic communication. In this course, you’ll create a strategic communication plan designed to drive organizational goals. Through case studies and hands-on work, ...

As part of the development of any communication strategy or plan, it is essential that stakeholder analysis is carried out at an early stage. Two different tools can be used: stakeholder matrices and ...

When it comes to corporate reputation, stuck companies need a strategic plan for communications and marketing.

Once developed ensure that the brand strategy plan is disseminated across the organisation to all personnel that are affected by the plan, e.g. investor relations, PR, corporate communications ...

Strategic Relations and Communications consists of experts in all areas of marketing and communications, including media relations, strategic communications, issues management, technology, constituent ...

The MMSC’s unique combination of training in both communication strategy and media-making practice can help you achieve a competitive edge. No media production experience? No problem! The program ...

The undergraduate degree in strategic communication is designed for students interested in advertising, public relations and media design. Through a design-thinking process grounded in analytical and ...

it prepares students for a constantly changing professional world of strategic communication. As relevant professional studies and graduate surveys show, this professional world is characterised in ...