Heritage German car manufacturer BMW has revealed its first logo change since 1997, featuring a minimalist, flat design and transparent backdrop.

In conjunction with the unveiling of the Concept i4, BMW debuted a new transparent logo that will be used for all communications. BMW Unveils Its New Transparent Logo and Identity ...

BMW debuted its very first logo in 1917, a year after the company was founded as a manufacturer of aircraft engines. Its logo slightly changed four times before settling on its most recent look in ...