Global trade and communications boost a culture’s diversity of color terms. Trade brings phones, handbags, cars, and toys in marketable colors that require names. Above all, it brings clothing ...

The American painter’s first major retrospective, now at the Institute of Contemporary Art/Boston, paints a thorough portrait ...

For a quarter of a century, Pantone Color of the Year (COTY) has helped shape trends and capture the culture zeitgeist. A rotation of warm reds, nostalgic yellows, mystical purples, rejuvenating ...

And color preferences are highly influenced by culture. For instance, a 2019 study in the journal Perception compared the favorite hues of people in Polish, Papuan and Hadza cultures. (The Hadza ...

Hospitals are a fascinating space to study color. Inside the walls of emergency departments and patient wards are choices influenced by hundreds of years of medical culture. The vector of color ...