Legendary advertising writer Rosser Reeves created the "It Cleans Your Breath While It Cleans Your Teeth" campaign for Colgate, a product of the Colgate-Palmolive Company, in the early 1950s. Reeves, ...

announces the relaunch of its flagship product - Colgate Strong Teeth Toothpaste - with a refreshed formula. Enriched with Colgate's unique Arginine technology that gives a Calcium boost ...