Colgate’s “Let’s Have a Talk” isn’t just a commercial; it’s a movement! This heartwarming TVC champions the power of genuine smiles to spark joy and inspire confidence, creating a ...

At the core of this unprecedented change for Colgate, is a strategic shift from a product-first company to a people-first one. For three years, through dozens of campaigns, this creative renewal has ...

Through its Bright Smiles, Bright Future program, Colgate is working to foster positive change, ensuring a healthier future for all. Oral health is critical to overall health and wellbeing, yet is ...

Why is this work relevant for Strategy & Effectiveness? To reverse declining brand awareness and increase Colgate’s Masterbrand distinctiveness, we had to go big. The challenge required a whole new ...

Colgate-Palmolive is celebrating Latina digital influencers through a blogger conference sponsorship paired with a social media contest as a part of an ongoing campaign for its toothpaste brand that ...

Colgate-Palmolive is celebrating Latina digital influencers through a blogger conference sponsorship paired with a social media contest as a part of an ongoing campaign for its toothpaste brand that ...