Recently, Colgate launched a creative billboard campaign for its toothpaste brand, MaxFresh, where the toothpaste's cooling crystals appeared to be popping out of the hoardings.

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Mumbai (Maharashtra) [India], December 23: Colgate-Palmolive (India) Limited, the market leader in Oral Care, has unveiled a new sensorially captivating range of MaxFresh, that seamlessly blends ...

It even features dissolvable heart-shaped cooling crystals, which apparently makes it the "ideal Valentine’s gift". "Available in a pink or red pack - you can even write a personalised message ...

The ad portrays a groggy doctor's humorous morning mishaps, symbolized by a bed attached to his back, until he uses Colgate MaxFresh with cooling crystals to awaken fully and start his day goof-up ...

Colgate recognizes this, ... Flash your smile at its best and brightest as you confidently face life’s moments with Cooling Crystals, which give an intense burst of freshness; ...

Also in the supermarket's 'Great Offers' promotion is Colgate's Max Fresh Cooling Crystals Toothpaste. Customers can pick up a 75ml tube for currently £1 off - costing £2 instead.

In the second quarter of FY20, the company’s advertising and promotional spends jumped by 20% as it re-launched Colgate Dental Cream, Colgate Max Fresh with Cooling Crystals, apart from ...

Colgate Maxfresh: The campaign ‘Taazgi ka Naya Dhamaka’ featured Bollywood actor Ranveer Singh who talked about the new FreezeStorm technology that added cooling crystals for extra freshness.