Colgate’s long-standing claim that more than 80 per cent of dentists recommend its toothpaste is “misleading” and must never be used again, the advertising watchdog has ruled. The ...

LONDON (Reuters) - Colgate-Palmolive must stop claiming that more than 80 percent of dentists recommend its toothpaste, the advertising watchdog ruled on Wednesday. The claim had appeared in ...

The maker of Colgate toothpaste has been warned not to repeat its famous advertising claim that "more than 80% of dentists recommend Colgate". The Advertising Standards Authority concluded the claim ...

The firm behind the Colgate brand has been reprimanded by the advertising watchdog for wrongly implying that one of its toothpastes has the backing of health professionals. The television advert ...

A Colgate toothpaste TV advert which promised to "instantly" repair teeth has been banned for being "misleading". Six complaints about the advert for Colgate Sensitive Repair and Prevent ...

Like brushing your teeth, Colgate-Palmolive is making a habit ... margin expansion and other savings programs helped fund higher advertising spending across all operating divisions while still ...

Like brushing your teeth, Colgate-Palmolive is making strong overseas ... expansion and other savings programs helped fund higher advertising spending across all operating divisions while still ...