The maker of Colgate toothpaste has been warned not to repeat its famous advertising claim that "more than 80% of dentists recommend Colgate". The Advertising Standards Authority concluded the claim ...

Agency execs are using AI for travel, new business and awards submissions. Today’s roundup of creative campaigns includes truly zany ones from Bibigo and Colgate. We also have Squarespace’s ...

Even in the face of cost pressures, Colgate has been resolute in its commitment to investing behind its brand, with advertising spending up 16% in the third quarter 2024, on top of a 23% increase ...