Colgate has rolled out a film to showcase how it's not just a paste, but nourishment for the teeth. Conceptualised by team WPP, the film takes the humour route to deliver the message. It features a ...

SAN FRANCISCO (CN) — A federal judge on Tuesday denied Colgate’s request to dismiss class action false advertising claims from consumers who say the company lies about the recyclability of their ...

Created by VML, the new ad comes in response to a survey by Colgate and Censuswide that found that over half of Gen Z “feel pressure to have a perfect smile, negatively impacting their confidence”.

The maker of Colgate toothpaste has been warned not to repeat its famous advertising claim that "more than 80% of dentists recommend Colgate". The Advertising Standards Authority concluded the claim ...

Sparkle and shine as a model in a Colgate whitening product commercial. Plus, a feature film about self-identity, a United Way video, and a Christmas-themed short are casting talent today.

Agency execs are using AI for travel, new business and awards submissions. Today’s roundup of creative campaigns includes truly zany ones from Bibigo and Colgate. We also have Squarespace’s ...

If you’ve noticed an extra snack break or two creeping into your day, you’re far from alone. In fact, according to Colgate-Palmolive (India) Limited’s campaign, #TheDailyGrind, 44% of Indians are ...