Coca-Cola Co. is set to unveil a specially designed Coke can as part of a marketing campaign aimed at protecting polar bears and their habitat, according to people familiar with the matter. The ...

— -- There are some things you can always count on: death, taxes — and red Coke cans. Until now. Death and taxes aren't likely changing, but Coke today will announce that it's going to put ...

In addition to boosting holiday sales, the white can heralded Coca-Cola’s partnership with the World Wildlife Fund with white bottle caps, on these and other Coca-Cola brands, including a special code ...

Coca-Cola is ditching its iconic red cans next month as part of a fundraising campaign to protect the polar bear’s Arctic habitat. The Arctic Home campaign, a joint effort between Coca-Cola and ...

If the white backdrop is a brave new world for Coke, the polar bears on the can have a long affiliation with the brand. Coke first used the polar bear in its marketing in France in 1922, Coke ...

In a project called Arctic Home, Coke plans to turn 1.4 billion of its soft-drink cans white for the first time in its history, replacing the familiar red with an image of a mother polar bear and ...

The Coca-Cola Company made a splash with the environmental community this week, announcing plans to turn its iconic red can white to raise money to protect polar bear habitat. The promotion ...

The 125-year-old Coca-Cola Company doesn't like to ... to draw attention to the plight of the polar bear. Coke and the environmental ... which will involve turning 1.4 billion Coke cans white, ...

A widely shared image of a Coca-Cola can with the words “Try to be less white” printed on its side is drawing online criticism. Several posts encouraged followers to boycott Coca-Cola products ...

In February 2021, readers asked Snopes to examine the authenticity of photographs appearing to show a Coke can imprinted with the words "Try to be less white." We addressed those allegations in an ...