Clorox is highlighting the joy that may come from cleaning with its brand platform, “Clean Feels Good.” The effort is rooted in research by neurotech company Emotiv which found that 43% of ...

Clorox today (March 11) launched a new brand platform, “Clean Feels Good,” per details shared with Marketing Dive. The effort is rooted in a tie-up with Emotiv for a neuroscience study testing how ...