reported that British spirits firm Diageo is approaching potential buyers for Cîroc Vodka, the brand formerly co-owned by disgraced music mogul Sean "Diddy" Combs. According to "people familiar ...

He started out with them in the late 2000s, and at that point, Ciroc was just a middling vodka brand being shilled by no-name former NFL players. They decided to take a chance on Diddy ...