Lunar New Year, also known as Chinese New Year, is a celebration that marks the start of a new lunar year. When is Lunar New Year celebrated in 2025? It usually falls in January or February each ...

So why on earth has Ne Zha 2 broken so many records? What is the secret sauce that has made it even more popular than Hayao ...

Released on Jan. 29 during the Chinese New Year, "Ne Zha 2" rocketed to the top of China's all-time box office chart within just nine days, before becoming the highest-grossing animated movie of all ...

In a post-pandemic world where audiences demand premium theatrical experiences, Imax is betting big on the Asian market, with ...

Imax’s strategic approach to Chinese New Year films included joint-marketing ventures with studios and heavy investment in social media, particularly TikTok.