Ofek, Elie. "Pricing Strategy and Channels of Distribution: Where Value Delivery and Value Capture Intersect." Harvard Business School Background Note 524-093, May 2024.

A perishable product such as milk needs to get to the consumer quickly, so a shorter channel of distribution is required. A highly technical or consumer-specific product such as double-glazed ...

[Related article: The 8 Most Effective Ways to Manage Your Online Reputation] At its most basic level, a distribution channel is the means of getting the product to the customer. It is part of a ...

Place refers to the channels of distribution used to get the products from the producer to the final customer. The channel of distribution can include: producers – this is the maker of the ...

The primary alternative distribution channel is direct distribution ... Multilevel network marketing plans, for instance, often include excellent opportunities to demonstrate products in front ...