Channel 4 has unveiled brand new idents this morning (Wednesday 14th June). The idents were created in collaboration with 17 independent artists and filmmakers and are set to "authentically ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

A hugely ambitious feat of live action, animation and CG, this project for the UK broadcaster was a winner in multiple categories in this year’s awards Channel 4’s idents have a rich creative heritage ...

Zaid Al-Qassab, Chief Marketing Officer at Channel 4, said: “Our idents reach 50 million people in the UK every month, so we wanted to represent all of us, the rich diversity of our nation ...

Channel 4 has this evening launched a new set of promotional idents, the first since 4’s major rebrand two years ago. The films adopt a new tone, though continue to make use of the ‘broken up’ Channel ...