Kellogg’s is on a mission to reaffirm its seat at the breakfast table, and is leaning into its previously “under-leveraged” ...

Holie's better-for-you cereals range is sold in The Netherlands and Belgium and launched in the UK last month.

It might sound like an absolutely bonkers gimmick, but back in the days when we were still in our honeymoon phase with atomic ...

Jason and Travis Kelce launched their own brand of cereal in 2024, combining Cinnamon Toast Crunch, Lucky Charms, and Reese’s Puffs into one product called the Kelce Mix. The nostalgia factor ...

If we can count on anyone to make a show-stopping fashion statement at the Grammys, it’s Jennifer Lopez. Olivia Rodrigo ...

Certain types of cereal can potentially increase the amount of gray matter in the brain and enhance cognition, according to the authors of the new book “Brain Boost: Healthy Habits for a Happier ...

As the first permanent addition to the Honey Bunches of Oats cereal portfolio in five years, the new cereal flavor is made ...

One of the top sources of added sugar in kids' diets is in their breakfast bowls. A new study shows that advertising drives ...

Marketing Award Nominee To recognise the startups that demonstrate the most creative and effective method for building early-stage brand awareness. Are you cereal? Yes, we are. We’re excited to share ...

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to ...

High sugar cereal brands target TV ads directly to kids under age 12. And this targeted advertising leads to greater household purchases of unhealthy kid cereals, a new study finds.