The days of police badges and lightsaber spoons lurking in boxes are over. Kids now get QR codes. What happened?

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to ...

We are always looking for ways to add extra value and fun to our cereals because everyone likes to find a surprise inside,? said Emily Thomas, marketing manager for Monsters cereals at General Mills. ...

For a company that essentially invented cereal advertising, it may seem unusual that Kellogg's Corn Flakes were first advertised and sold primarily by mail. Even more unexpected, the cereal's ...

A new study shows that advertising aimed directly at kids is driving sales of high-sugar cereals, and it's having a negative impact on children's diets. NPR's Maria Godoy has more. MARIA GODOY ...

brand manager for cereal marketing at Kellogg’s, said in a press release. And, of course, social media users have found a happy reason to roll out of bed in the morning, with numerous people ...

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Mediaburst partners with various agencies, including Blue Chip Marketing Manchester, Mag North and CPM. Kellogg published various recipes on the backs of cereal boxes, which were placed next to the ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...