Your body is a poison factory, but hey — don’t worry about it. Shredded Wheat can help! It’s just one of dozens of topics the makers of Shredded Wheat addressed in newspaper ads a century ago. In the ...

In its inaugural work for the brand, ad agency Mother has unveiled ‘Alpen ... working for every type of cereal brand imaginable. The aim is to position Alpen as a ‘smart, grown-up’ breakfast ...