It's better to acquire it than to let Monster take it. Alani aligns much more with Celsius' brand image. It could be considered its most direct competitor, and they paid less than what Keurig Dr ...

A now-completed acquisition is giving investors optimism for a return to growth while its flagship brand struggles ... in seven years. Celsius went the other way. Image source: Getty Images.

Celsius’ largest-ever campaign follows the brand going big for March Madness, through a campaign that saw the brand sign name, image, and likeness (NIL) agreements with a player from every ...